Parsons Educ. HackeD Turk Bilisim Gucleri Group
Date: 12/7/2004
Author: Parsons Public Relations
Piaggio USA Inc., the manufacturer of the renowned Vespa scooter, is partnering with Parsons to re-imagine this incomparable icon of Italian style within the context of 21st century American youth culture. Fashion Design, Product Design and Design and Technology students will create new concepts for a lifestyle collection ranging from clothing to wearable technologies, accessories and even new features for the scooter itself. The designs will be unveiled at the Parsons Benefit and Fashion Show on May 9, 2005.
The partnership between Parsons and Piaggio is a project of the Parsons Design Lab, which brings together corporations, nonprofit organizations, and Parsons students to develop design solutions for real-world business challenges. Students were charged with developing new concepts to integrate Vespa into the values and lifestyles of the U.S. teenage and 20-to-30-year-old markets, and to broaden and “futurize” the Vespa in the context of modern urban living, the economy and eco-sustainability.
“The Design Lab is an innovative way for corporate and nonprofit leaders to tap into Parsons’ creative energies across a range of disciplines,” said Carol Moore, director of the Parsons Design Lab. “In turn, students are provided with the rare opportunity to develop design solutions that can be applied in the real world.”
Established in August 2003, the Design Lab has coordinated interdisciplinary projects with corporations and nonprofit organizations that span the range of design disciplines taught at Parsons. In addition to Piaggio, current and recent partners include Siemens, Fossil, PETA, Daimler Chrysler, NASA, Origins, Microsoft, UNICEF and Samsung.
 Re-Imagine the Vespa Press Release
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