Parsons Educ. HackeD Turk Bilisim Gucleri Group
Date: 6/27/2005
Author: Parsons PR
Parsons students have designed new glassware and dinnerware collections for the Sierra Club, inspired by the organization’s mission of preserving and protecting the environment. The project was developed through the Parsons Design Lab, a center at the school that facilitates interdisciplinary projects with corporations and nonprofit organizations that develop design solutions for real-world business challenges.
“We embarked on these collections so that consumers can integrate environmental protection into their everyday lives,” said Johanna O’Kelley, Director of the Sierra Club’s licensing program. “Realizing the talent and fresh perspective that students can provide, we chose to work with Parsons to develop the collections and the results are outstanding.”
The project was developed by two teams of undergraduate students in communication design, design and management and product design. The team of Lindsey Clark, Jennifer Divello, Hideaki Matsui and Laura Schalchli conceived of collections that created a dialogue between the manmade and natural worlds through form, patterns and textures. The team of Racha Bahsoun and Kimberly Price designed collections that drew upon the themes of nature and sustainability. The Sierra Club is now exploring partnerships with manufacturers to produce and sell these collections.
“The Sierra Club project is an ideal example of the professional experience that the Parsons Design Lab provides to our students,” said Carol Moore, Director of the Parsons Design Lab. “From researching brand identities to presenting design concepts to senior executives, students learn the full range of issues involved in designing in the commercial – and nonprofit – realm.” In addition to the Sierra Club, recent Design Lab partners have included Siemens, Fossil, Daimler Chrysler, Microsoft, and Samsung.
 Parsons Designs Sierra Club Tableware Collections
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